Reflections Magazine Online
Media Pack

Most magazines aiming at a targeted, economically-viable audience, use a postcode system linked to backchecking to gain certification through a free distribution accreditation body such as Verified Free Distribution Limited.

Distribution Area MapThe weakness of this system is twofold: postcode-driven system are arbitrary guesses at ‘wealthier’ areas within a geographical location and, secondly, the backchecking system is superficial with only one in a hundred houses usually checked for accuracy of delivery.

We at Reflections have taken an entirely different approach. We have used the tax-banding system developed by central government and local authorities accurately to identify those readers whose income is reflected in the type of property they inhabit. This is, without doubt, the most definitive method of wealth indication - as all other data relating to spending patterns is incomplete and largely based on the consumer research which is bound to be fragmentary.

This, as far as Reflections is concerned, means we can reach readers through our in-house database who are in a defined shopping pattern area and who inhabit homes from those of moderate value, right through to houses of the highest ceiling value. These are the tax bands from D through to H.

This method of distribution effectively directly addresses those people who have the greatest spending power, who all live in good-quality private homes attached to which are commensurate spending patterns across a range of goods and services.

This method also fundamentally addresses the age-old problem about advertising expenditure: fifty per cent is wasted, but the problem is knowing which fifty per cent. The fifty per cent of wasted expenditure actually occurs quite simply in delivering an advertising message to those who are economically incapable of responding to it.

S41 Coding Districts Totals

DE4 2 - Darley inc. Stanton in Peak, Rowsley, Heeley, Elton, Pikehall
DE4 3 - Matlock inc. Matlock Bath, Cromford
DE4 4 - Wirksworth inc. Carsington, Brassington, Allwark, Callow
DE4 5 - Tansley inc. Crich, Lea, Holloway, Flash Dam
DE45 1 - Bakewell inc. Ashford-in-the-Water, Baslow, Middleton, Monyash
S18 5 - Unstone stretching to Barlow / Holmesfield, Dronfield Woodhouse
S30 1 - Stoney Middleton inc. Grindleford, Eyam, Hathersage, Curbar
S40 1 - Chesterfield Town
S40 2- Brampton and Birdholme
S40 3 - Boythorpe and Brookside
S40 4 - Loundsley Green
S41 0 - Town stretching to Hasland
S41 7 - Stonegravels
S41 8 - Newbold
S41 9 - Whittington
S42 5 - Grassmoor, N. Wingfield and Holmewood
S42 6 - Wingerworth inc. Old Tupton, Alton, northedge
S42 7 - Holymoorside inc. Old Brampton, Wingley, Cutthorpe
S43 1 - Brimingon
S43 2 - Barrow Hill
S43 3- Staveley
S43 0 - Ashover inc. Butterley, Uppertown, Stonedge
S43 9 - Clay Cross
Other

Totals
 



1767
1448
1048
606
2038
1838
2
67
183
1588
717
541
211
432
189
269
1438
1309
255
152
146
465
233
1900
====
19112

For more details about advertising in Reflections Magazine call Mike Snow on 01246 550488

or e-mail Mike here

Email your enquiry here

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